The Church of Jesus Christ of Latter-day Saints has once again employed a new, very high quality video presentation to launch its annual Christmas messaging campaign.

In the video, entitled A Savior Is Born, children in a variety of locales repeat the “good tidings of great joy” associated with Jesus Christ’s birth.

The video can be found at as well as on the Mormon Channel and YouTube.

The Church’s 2015 Christmas initiative focuses on finding, knowing and following the teachings of Jesus Christ.  Additional content at the web site explains in detail what human life would be like without a divine Savior, and how Christ’s grace and power may be manifest in the lives of ordinary people.

You may wish to watch the video more than once – I have found that, somehow, it seems more beautiful with each viewing.

A Savior Is Born is the fourth video initiative released by the LDS Church since April 2014, when it launched its Because of Him video. Last year’s Christmas video, He Is The Gift, was viewed about 34 million times while this year’s Easter video, Because He Lives, collected nearly 30 million page views, according to